Tuesday, August 30, 2011

Etsy... 3 Tips to Increase Your Views



You've started your etsy shop.
You know you have a great product, and you can't wait to make your first sale.
You start posting your items...
And then click "refresh"...
Again...
Again...
Again...
No views.
No hearts.
No sales.

Sound familiar?

Let's face it... coming up with a great product is not easy. But figuring out how to market your product is even harder. And it all starts with views. Sometimes the only thing standing in the way of a sale is the fact that the right people haven't seen your product yet.

That being said, here are 3 tips that I have learned that will help you increase your views on Etsy:

1. Use Those Tags!
The biggest perk about selling on Etsy is that the website is so very searchable. Don't waste that! You are able to tag your item with up to 13 keywords... and you should absolutely use them all! It is worth the extra time and effort to make sure that your item will come up in as many searches as possible.

TIP: Not sure what words to use for your tags?
The Etsy treasury page has a list of what keywords are trending every day. If any of those words fit with your product, then they might be a good place to start.

Another way to help generate ideas is to look at a listing from a successful shop that you admire. Obviously, don't steal tags that are unique for their shop (ie their shop name, the name of their product, etc.), but it might help you brainstorm your own tags if you see what is working for another shop.

2. Spread Out Your Listings
It can be tempting to list all of your items right away, but don't! Thousands of people are searching Etsy every day, and the search results appear in the order they were listed. That means that if you list all of your "fabric covered earrings" on one day, an Etsy buyer may have to flip through 10-15 pages of earring listings to finally get to your items... if they make it that far.
However, if you take the time to list one pair of earrings every day, you will greatly increase the chances that someone will stumble across your listing.

3. List Items At Prime Time
The time you choose to list your products is also crucial. Try to consider when your target audience is most likely to be shopping online. For example, listing something at 5:00 PM EST on a Monday night when people are just getting home from work is probably going to get a lot more views than if you list it at 2:00 in the afternoon on a Saturday when people are out enjoying their weekends.
A great way to find out what days and times are good for you is by utilizing Etsy's new Shop Stats feature.

You can see exactly how many views you are getting at any hour on any day:

Based on that information, you can do your best to list items during times that you anticipate more traffic, with the hopes that even more people will see your creations.

End Result: The Snowball Effect
That's what I call what happens when all of these things come together... if your product is easy to find in a search, it will get more views. If it gets more views, it may get more hearts. If it gets more hearts, it will show up in more people's activity feeds (thanks to circles). If it shows up in more activity feeds, it will get more views...
You get the idea.
Views = hearts = views = hearts = views... and somewhere in there we are crossing our fingers for a purchase.

Have any other useful tricks you've discovered that increase your views? Feel free to use the comments as a place to share and discuss!
I'm linking to these parties.
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9 comments:

Sarah B. said...

These are great tips! I'm still trying to figure out relisting with Etsy's new "relevancy" shift. I didn't know about the treasury trending tags - thanks for sharing!

Beth @ dot...in the city said...

Great, post Mandy! I don't have an Etsy shop, but I shared your post with a friend who does. And hopefully some day I will get to use it when I open my own Etsy shop!

Divya N said...

Great Post Mandy...I just started out on etsy...so its helpful...I find my items on lot of treasury lists..but then hearts n purchases are few...any suggestions ??

Sarah @ The Bird's Papaya said...

thanks so much for the tips. I really just studied my stats!

star4227 said...

Thanks Mandy! I didn't know about the new shop stats feature!

Kim Franklin said...

Awesome post Mandy, I had no idea about the shop stats.. thats helpful.

Amy said...

Thanks Mandy! I had some fun playing with the shop stats feature this morning :) and I shared your post with my Etsy team, so I hope they get some more views!
Thanks again!

mama marchand said...

Thanks for these tips! I'm about to open my shop and I'm still figuring out the ins and outs of etsy. :)

christalena said...

Super helpful Mandy! Thank you! I am reading as much shop/seller info as possible these days. This will definitely be referred back to. :)